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Do your ads sound like your competitor’s ads?
Advertising a small to medium-sized business can be difficult or it can be EASY. It’s easy, when you find something to say that your competitors either aren’t saying, or can’t say. It’s difficult when...
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The Truth Behind Word of Mouth
Your competitors hope that you keep thinking word of mouth is enough. Your competitors LOVE the fact that you’ve never found out HOW to create an ad campaign that attracts new customers constantly and...
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Non-Fat Advertising: Paint Your Point
Ads that are completely filled with information that I can get from your website…are a big fat waste. Ads that tell me your business is “quality” or how long you’ve been in business are not persuasive...
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Non-Fat Advertising: “You’re so vague”
“You’re so vague”… Isn’t that a Carly Simon song? Maybe not. This post is for small businesses that try to squeeze the absolute most out of their budget. Today’s tip: Stop being so vague in your...
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Non-Fat Advertising: Worry about THIS
There are many things you could worry about when it comes to advertising the wonderful things that you offer to the world. You could worry about who you are “reaching” with your advertisement. Is it...
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Non-Fat Advertising: A.D.V.E.R.T.I.S.E.
If you want to improve your advertising message…print out a copy of A.D.V.E.R.T.I.S.E. and refer to it before you approve of your next un-profitable ad… You need to get attention. Dig to...
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For all your Aircraft Repossession needs
There are many advertisers who have learned to improve their advertising. And one of the very first things they learn is to stop using the phrase, “For all your ______ needs.” For some of you, this is...
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Online Reviews
Have you looked at any online reviews lately? How about your own? I was looking at plumbing reviews here locally. Most are bad reviews. And the good ones are very vague and say something like, “They do...
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Small Business Advertising
Small Business Advertising So, there’s only one rule you need to follow with small business advertising. Just kidding. It’s a nightmare out there. You’re being told to do this and do that…and one thing...
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